As more and more employers look to hire communication professionals, gaining clarity on salary expectations has never been more crucial for both job seekers and employers. According to IBISWorld, the PR & Comms sector now totals a £4.7 billion revenue, plus there has been an 8% increase in the number of PR & Communications employees in the UK. 

Supporting these stats, the PR & Communications sector in Ireland is also at an all time high. But it’s also ever-changing; evolving because of the influence things like digital transformation and hybrid working environments have had. And with these changes comes an additional need for more strategic guidance on comms at a corporate level. Good news for communications pros looking to climb the corporate ladder.

If you are navigating your next career move or are a hiring manager who’s interested in benchmarking current market salaries, then read on. This latest article looks at some of the key trends and salary bands. Plus, we uncover some of the highest-paying roles in the sector for 2025.

Our data has been collated through our deep involvement in the sector. We’re currently placing talent across the country with opportunities ranging from Dublin’s bustling business hub, to emerging yet exciting markets in Cork, Galway, and Limerick. From entry-level PR executives to directors of communications, we’ve pulled together insights from the Connexus Digital Salary Survey 2025 to provide a comprehensive breakdown of the current rates across Ireland. Whether your goal is finding a role or to build a hiring strategy in Ireland’s dynamic PR and communications landscape, this PR & Comms overview is a great place to start.

Ireland’s PR & Communications Job Market

The Irish PR & Communications industry is booming! And that’s because more and more companies are recognising the strategic importance of having skilled communication professionals on their teams. Workplaces have changed and have, in some ways, become more complex when it comes to managing internal and external comms. From hybrid working conditions and environments, and cultural shifts to ESG (Environmental, Social, and Governance) initiatives – these changes all require expert guidance and professional communication and promotion in order for them to work well. That’s why professionals with experience in media relations, crisis communications, internal organisational messaging, and digital storytelling are in high demand.

Interestingly, Communications leaders are also carving out critical roles at the boardroom level too. They’re now responsible for shaping a business’ overall strategy and for driving transformational change. We’ve noticed this demand is especially high in Dublin – Ireland’s communication epicentre – and we’re seeing both agency and in-house functions are more frequently on the look out for top-tier talent. However, significant opportunities are also emerging in Cork, Galway, and Limerick, and this indicates a growing demand for expertise across a wide range of regions.

Whether you’re just starting in PR or are an experienced leader, or on the other hand, are one of the many employers looking for talented comms staff, understanding these dynamics can help you plan and make sure you’re aligned with Ireland’s continuously evolving market needs.

Overview of PR & Communications Salaries in Ireland

According to Connexus’ Digital Salary Survey 2025, salaries in PR & Communications remain  pretty robust, despite ongoing economic uncertainties. This level of resilience reflects the fact that employers are more frequently now looking for professionals who have skills in digital comms, and internal engagement strategies, as well as managing complex, multi-channel environments.

Salaries are also rising because businesses are looking for talent that can strike a balance between in-depth strategic insight and hands-on execution. Below, we’ve included the typical salary ranges in line with various experience levels:

  • Entry-level roles (1–3 years): 

PR Coordinator, Event Coordinator, and PR Executive: These kinds of entry-level professionals are often responsible for supporting day-to-day communications activities, coordinating events and media lists, preparing press releases, handling admin tasks, and assisting with the execution of campaigns. They focus on building relationships, learning how to use industry tools, and supporting senior team members as they develop their skillsets and typically earn between €25,000–€35,000.

  • Mid-level roles (3–5 years): 

Media Relations Specialists or Internal Communications Managers: Professionals in these roles generally take ownership of key internal or external communications projects. They may need to design/write and share press materials, manage relationships with journalists and stakeholders, develop content strategies, or even handle difficult or crisis responses. They’re often also supervising junior staff. Professionals at this mid-level are expected to demonstrate strong project management skills and contribute to shaping the communications strategy within their organisation. As such they can earn between €45,000–€60,000.

  • Senior-level roles (5+ years): 

Director of PR or Head of Corporate Communications: Senior professionals in these sorts of positions are responsible for shaping overall communications strategy, providing counsel to C-suite executives, leading crisis management and reputation protection efforts, overseeing large teams, and ensuring consistent messaging across all channels. Their focus is on strategic leadership, stakeholder engagement at the highest level, and delivering measurable impact on an organisation’s brand and culture and they’re compensated well for it. Salaries range from around €75,000 and can exceed €130,000.

PR & Communications Salaries by Role

If you’re a job seeker who’s thinking about getting a new PR or Comms role, or an employer who’s looking to reevaluate or strengthen their offer, transparent salary data is vital. Below, we have included a detailed breakdown of salaries across various functions within the PR and Communications world.

Salaries for Leadership Roles in Ireland

Senior leadership roles in comms are really important to a lot of businesses. These professionals oversee brand strategy, manage crisis responses, and foster public trust. They also shape corporate culture and directly influence business success.

  • Director of PR: A PR professional who has reached director level will be responsible for developing and implementing the overall communications strategy. They’ll also take on situations such as high-stake crisis communications, and will work to enhance the organisation’s public image, whilst  providing strategic guidance to senior leadership. Their salary ranges are:
    • 1-3 years: 80,000-100,000
    • 3-5 years: 100,000-120,000
    • 5+ years: 130,000+
  • Head of PR: Heads of PR will lead the development and execution of public relations strategies, manage media relations, oversee communication campaigns, and ensure alignment with their organisation’s goals and values. They’ll often oversee and entire team of PR/Comms staff and be responsible for building and maintaining strong relationships with them plus other stakeholders across the business. Typical salaries in Ireland fall within these ranges:
    • 1-3 years: 60,000-70,000
    • 3-5 years: 70,000-85,000
    • 5 years+: 100,000+

Salaries for PR, Media & External Communications Roles

Roles in media and external comms continue to evolve. They’re dynamic and exciting with professionals taking on a whole host of diverse activities. They’re normally at the forefront of taking care of reputation management, engaging directly with stakeholders, and enhancing a company’s thought leadership activities. They still need to be heavily involved in campaign execution, media collaboration, and brand storytelling, and salaries will look something like this:

  • PR Manager: PR Managers maintain a positive public image for a company by managing activities like communications, media relations, and brand messaging. They can earn:
    • 1–3 years: €40,000–€50,000 
    • 3–5 years: €55,000–€65,000 
    • 5+ years: €80,000+ 
  • Public Affairs Manager: These are the PR people who manage relationships with stakeholders, policymakers, and the public. They typically earn:
    • 1–3 years: €40,000–€50,000 
    • 3–5 years: €55,000–€65,000 
    • 5+ years: €80,000+ 
  • Media Relations Specialist: These professionals manage communication between an organisation and the media, ensuring accurate and positive coverage to enhance the public’s perception of their brand. Salaries are:
    • 1–3 years: €30,000–€35,000 
    • 3–5 years: €45,000–€55,000 
    • 5+ years: €65,000+ 

Salaries for Internal Communications & Corporate Comms Roles

Internal communications professionals are vital to companies looking to really engage with their employees and build a strong, attractive culture that people want to be part of for the long term. With hybrid or completely remote working practices now being common, these roles are tougher but also more sought after. They are an essential part of companies going through culture change and/or large-scale transformations.

  • Corporate Communications Manager: These individuals look after internal and external comms, ensuring consistent messaging that aligns with the business goals. Salaries fall in the range of:
    • 1–3 years: €35,000–€45,000 
    • 3–5 years: €50,000–€60,000 
    • 5+ years: €75,000+ 
  • Internal Communications Manager: An Internal Communications Manager ensures effective communication within an organisation, keeping employees informed, engaged, and everyone on the same page. They can earn:
    • 1–3 years: €35,000–€45,000 
    • 3–5 years: €50,000–€60,000 
    • 5+ years: €75,000+ 

Salaries for Communications & Community Roles

Digital proficiency, campaign management, and analytics expertise are becoming critical for community-based communication roles. From managing online communities to planning live events, these roles bridge the gap between traditional communication methods and newer, more innovative ways to connect with the public/other businesses.

  • Community Manager: This role’s about building trust and engaging with people.This could be done face to face or by building an online community. But the purpose of a Community Manager is to build relationships and represent the brand to create a loyal following and positive reputation. 
  • 1–3 years: €30,000–€35,000 
  • 3–5 years: €40,000–€50,000 
  • 5+ years: €60,000+ 
  • Communications Specialist: These professionals develop and deliver messaging strategies. They’ll also create content and manage the channels on which communications are shared.
    • 1–3 years: €28,000–€32,000 
    • 3–5 years: €45,000–€55,000 
    • 5+ years: €65,000+ 

Top Highest Paying PR & Communications Jobs in Ireland

As discussed, PR and Communications roles are constantly evolving and are now essential for businesses looking to get ahead. Because of the impact that experienced PR & Communications professionals can have on an organisation, salaries can be highly attractive. According to our salary insights, some of the highest-paying jobs for 2025 are:

  • Director of PR: €130,000+ 
  • Head of PR: €100,000+ 
  • PR Manager: €80,000+ 
  • Public Affairs Manager: €80,000+ 
  • Corporate Communications Manager: €75,000+ 
  • Internal Communications Manager: €75,000+ 
  • Communications Specialist: €65,000+ 
  • Media Relations Specialist: €65,000+ 

Positions like these often require a minimum of five years’ experience. They also require candidates to have expertise in areas such as strategy and decision-making, but also the proven experience to be hands-on in executing comms activities when needed. 

Want more insights like this? Connexus Recruit is here to help! Why not download the full Connexus Digital Salary Survey 2025 here, for an even deeper dive into different roles and verticals across digital marketing, eCommerce& product, creative & design, data & analytics, sales & business development, and commercial strategy.

Whether you’re looking for detailed salary insights, expert career advice, or targeted job opportunities, there are lots of ways we can help, starting by:

  • Following Connexus Recruit on LinkedIn for the latest hiring tips and industry insights. 
  • Browse the most exciting PR & Communications jobs today at Connexus Recruit. 

And remember, if you’re ready to make the move into a new role or find top PR & Communications talent who can strengthen your business, Connexus Recruit can help. With expertise in connecting Ireland’s top businesses with industry-leading talent, we’re creating opportunities for both individuals and organisations alike. Get in touch with us today and one of our team will be happy to help.