PPC Manager – InHouse – Remote

Role Overview

Our client is a fast-growing, consumer-focused ecommerce brand with an ambitious growth strategy across Ireland, the UK and international markets.

They are now looking for an experienced Paid Media Manager to take ownership of their paid acquisition strategy at an exciting stage of growth. This is a highly commercial, hands-on role where you’ll manage meaningful budgets, drive profitable customer acquisition and have a direct impact on revenue.

The primary focus will be the UK and Ireland markets, with some involvement in the continued growth of the US business. Strong hands-on knowledge of the UK market is therefore essential.

The Role

You will own paid media strategy and execution across key platforms, working closely with Brand, Creative and Ecommerce teams to ensure performance activity delivers sustainable, profitable growth.

Key responsibilities include:

• Own the paid media strategy across Google Ads and Microsoft Ads, driving efficient new customer acquisition.
• Take accountability for key commercial metrics including MER, ROAS, CAC and contribution.
• Manage and optimise significant paid media budgets with a strong focus on profitability and return.
• Develop and test new campaign concepts, audiences, messaging and creative approaches.
• Balance demand generation and demand capture, ensuring brand and performance activity work together.
• Lead campaign setup, optimisation and day-to-day performance management.
• Deliver clear weekly and monthly reporting, translating performance data into actionable commercial insights.
• Develop a structured test-and-learn approach to continuously improve performance.
• Support the continued development of Amazon as an additional growth channel.
• Manage agency and platform partners, ensuring a consistently high standard of delivery.

About You:

• 4+ years’ paid media experience, ideally gained within ecommerce, DTC, agency or a fast-paced consumer brand.
• Strong hands-on expertise across Google Ads and Microsoft Ads.
• Demonstrable experience managing paid media within the UK market is highly advantageous
• Strong understanding of GA4 and ecommerce analytics.
• Commercially minded with a strong understanding of customer acquisition, margin, lifetime value and profitable growth.
• Comfortable working with large datasets and turning performance numbers into clear commercial recommendations.
• Creative as well as analytical, with experience briefing and delivering effective ad formats across the funnel.
• A proactive self-starter who enjoys taking ownership and moving quickly.
• Experience with Amazon Ads would be an advantage but is not essential.
• Comfortable using AI-powered tools to improve analysis, reporting and decision-making.