The Digital Marketing Landscape in Ireland
Ireland’s digital and marketing sectors are thriving right now, thanks in no small part to the country’s advanced digital infrastructure, highly skilled workforce, and the presence of a whole host of global tech companies.
Large multinationals such as Google, Microsoft, and Apple continue to expand their presence, while local startups also contribute to what is a thriving ecosystem. As companies accelerate their digital transformation and sharpen their marketing strategies the competition for top talent has never been greater.
For ambitious professionals this means big opportunities and big pay. In this blog we will reveal the highest paying digital jobs in Ireland for 2025 – the roles, sectors and career paths that will help you level up your career.
Methodology Behind the Rankings
Our insights are taken from our Connexus Digital Salary Survey 2025 where we surveyed industry professionals across Ireland and compiled a report on insights into the digital industry and a complete breakdown of salary ranges across Marketing & Digital, Comms, PR, eCommerce & Product, Tech, Creative & Design and Data & Analytics roles. To make the data in this blog comparable we only included salaries for those with over 5 years industry experience. This is to reflect the compensation for experienced professionals who have the expertise and leadership skills for top jobs.
Top 10 Highest Paying Digital Jobs in Ireland
- Chief Digital Officer — €150,000
- Director of Partnerships — €150,000
- Product Strategy Director — €140,000
- Head of Product Marketing — €140,000
- Head of Product Strategy — €140,000
- Director of PR — €130,000
- Chief Content Officer — €130,000
- Chief Product Officer — €130,000
- Digital Marketing Director — €125,000
- Director of Product Management — €125,000
Interestingly, the top 10 list is evenly split between Product-focused and Marketing-focused roles, highlighting the critical importance of both innovation and strategic communication in today’s digital economy.
Product-Related Roles in the Top 10:
- Product Strategy Director
- Head of Product Marketing
- Head of Product Strategy
- Chief Product Officer
- Director of Product Management
These roles are in high demand because of the direct impact on business growth and market competitiveness. The demand has grown significantly due to digital transformation across industries, customer centric business models, increased global competition and the rise of startups. Roles like these require a strong foundation in skills like product lifecycle management, agile methodologies, market analysis and strategic planning.
For example product lifecycle management ensures sustainability and relevance, agile methodologies allow organisations to adapt quickly to market changes, market analysis allows leaders to identify opportunities and mitigate risks and strategic planning aligns product initiatives with long term business goals.
At Connexus we’ve seen a rise in demand for professionals with experience in SaaS, data driven decision making and cross functional team leadership especially in hybrid or remote environments. These trends show the importance of product leadership in driving innovation and business success and a great opportunity for professionals to upskill and advance in this space.
Marketing-Related Roles in the Top 10:
- Chief Digital Officer
- Director of Partnerships
- Director of PR
- Chief Content Officer
- Digital Marketing Director
These roles cover digital marketing, PR, partnerships and content strategy and reflect the broad and ever changing world of marketing. These roles are key to brand visibility, customer engagement and revenue growth.
The demand for marketing roles is growing and driven by several key trends. The digital transformation, data driven marketing and personalisation of customer experiences are all driving the need for specialist marketing skills. At Connexus we are seeing a big shift in the talent market with organisations prioritising specialists over generalists in areas like digital marketing, partnerships and content strategy. Roles like Chief Digital Officer and Digital Marketing Director are examples of this specialisation, requiring leaders with deep expertise in specific tools, platforms and strategies to deliver results.
Digital marketing has moved from being a broad function to a highly specialised one. Professionals need to know the whole digital ecosystem but also develop expertise in specific areas like paid media, SEO, content strategy, analytics or marketing automation. This is because the digital landscape is getting more complex and we need to be precise in our execution.
If you want to steer your career progression towards one of these highly paid digital marketing roles, some of the key skills and expertise to develop include:
- Digital Marketing Tools: Knowledge of tools like Google Analytics, HubSpot or Adobe Marketing Cloud to design and optimise campaigns, track performance and deliver ROI.
- Communications: Strong communication skills to craft brand messages, manage stakeholder relationships and ensure messaging across channels is consistent.
- Partnership Management: Experience in managing strategic partnerships and affiliate programs for roles like Director of Partnerships where collaboration drives business growth.
- Leadership within Marketing Teams: To be successful in these roles you need to be able to lead cross functional teams, inspire innovation and align marketing to business goals.
Highest Paying Digital Jobs in Ireland by Category
Our survey respondents were distributed across five primary categories: Marketing, Product, eCommerce, Data & Analytics, and Creative & Design. Below is a detailed breakdown of the highest paying roles within each category.
Highest Paying Creative & Design Roles
- Executive Creative Director: €120,000
- Creative Director: €100,000
- Creative Brand Director: €100,000
- Brand CreativeDirector: €95,000
Senior Art Director: €95,000Creative leadership roles are key to building great brand identities and delivering campaigns that connect with audiences. These roles require a special blend of creative vision, strategic thinking and leadership skills. At Connexus we’re seeing more and more demand for people who can balance artistry with business objectives as brands compete to stand out in crowded markets.
Trends driving demand for creative roles
Brand differentiation, digital-first campaigns and emotionally led content are driving demand. Companies want people who are great at what they do and can lead multi-disciplinary teams to deliver complex projects on time.
Skills for Creative Leaders
To get to these roles you should focus on:
- Portfolio: A strong, flexible portfolio that shows innovation and results is key to demonstrating creative impact and getting leadership opportunities.
- Creative Software: Mastery of industry standard tools like Adobe Creative Suite or Figma is key to delivering and managing great work.
- Strategic Thinking: Being able to align creative to business goals means campaigns deliver ROI and support the brand.
- Project Management Experience: Leading large-scale projects requires proficiency in managing budgets, timelines, and cross-functional teams to ensure seamless execution.
Highest Paying Data & Analytics Roles
- Senior Data Scientist: €105,000
- Senior Data Engineer: €105,000
- Data Architect: €105,000
- Deep Learning Engineer: €105,000
- Data Science Consultant: €105,000
The data driven world values professionals who can use data to drive decision making, innovation and efficiency. Roles like Senior Data Scientist, Data Architect and Deep Learning Engineer can command up to €105,000 for those with over 5 years experience, they are key across industries. At Connexus we’ve seen consistent demand for highly skilled data scientists, engineers and machine learning experts as businesses want to stay relevant in a data led world.
Trends Driving Demand for Data Roles
As businesses invest in AI and machine learning to get ahead, the demand for data engineering and data science talent grows. Big data, predictive analytics and automation technologies mean specialisation and technical depth is more important than ever.
Skills to Progress in Data & Analytics Roles
To succeed in these roles you should:
- Programming Skills: Python, R and SQL are key for building models, analysing data and creating scalable solutions.
- Statistical Analysis: A deep understanding of statistical methods to extract insights and inform business decisions.
- AI and Machine Learning Frameworks: Knowledge of TensorFlow, PyTorch and Scikit-learn to design and implement advanced AI/ML models.
- Specialisation in Data Technologies: Experience of cloud platforms like AWS, Google Cloud and Azure, and big data tools like Hadoop and Spark to handle large data environments.
At Connexus we specialise in matching top data talent with businesses that want to innovate and grow. Our network and expertise in the data and analytics space means we can find candidates that not only meet the technical requirements of these roles but also the strategic goals of their business.
Highest Paying E-commerce Roles
- E-commerce Director: €120,000
- Head of E-commerce: €100,000
- Senior E-commerce Manager: €100,000
- E-commerce Manager: €85,000
- E-commerce Product Manage: €85,000r
E-commerce leadership roles are key to driving online sales growth, customer experience and digital retail strategy. With salaries up to €120,000 for experienced professionals, these roles show just how important e-commerce is to business today. At Connexus we’ve seen a big demand for people who can balance strategic thinking with hands-on experience of managing complex e-commerce operations.
Trends driving demand for e-commerce roles
The explosive growth of online shopping, driven by the global shift to digital first commerce, has created a demand for leaders who can deliver seamless online experiences, revenue growth and adapt to changing consumer expectations. Technology innovations like AI driven personalisation and advanced analytics require e-commerce specialists with technical know how and strategic thinking.
Essential skills for e-commerce leadership
To get and stay in these roles you need to develop expertise in:
- Digital Retail Strategy: Online merchandising, marketing funnels and conversion optimisation for sales and customer retention.
- User Experience Optimisation: Website navigation, personalisation and mobile and desktop experience for customer satisfaction.
- Supply Chain Integration: Supply chain logistics and inventory management for smooth operations, cost reduction and faster delivery.
- Data Driven Decision Making: Using analytics tools to understand customer behaviour and measure campaign performance is key to making informed decisions.
At Connexus we connect top e-commerce talent with organisations looking to build their digital commerce capability. With our network and expertise we can match professionals with opportunities to excel in these roles.
Highest Paying Marketing Roles
- Chief Digital Officer: €150,000
- Director of Partnerships: €150,000
- Director of PR: €130,000
- Chief Content Officer: €130,000
- Digital Marketing Director: €125,000
With salaries up to €150,000 for those with over 5 years experience, these roles show just how important leadership is in digital transformation, partnerships and brand reputation. As we live in a digital first, content driven world marketing roles like Chief Digital Officer and Director of PR are essential to drive growth, build customer trust and increase visibility. At Connexus we’ve seen strong demand for marketing leaders who not only have expertise in their field – whether digital marketing, partnerships or PR – but can also link these to business outcomes. These roles offer the chance to make a real difference while shaping the future of brand and customer engagement, making them some of the best jobs out there.
Trends driving demand for marketing roles
- The rise of digital: The increasing reliance on digital channels for customer interaction, from social media to online advertising, has created a surge in demand for skilled digital marketers.
- Data-driven decision making: The ability to analyze data and use insights to inform marketing campaigns is crucial.
- The importance of customer experience: Marketing efforts are increasingly focused on creating seamless and personalized customer journeys across all touchpoints.
- The rise of AI and automation: The use of AI-powered tools is transforming marketing activities, from content creation to customer service.
- The growing importance of brand storytelling: Engaging and authentic storytelling is essential to build brand loyalty and connect with customers on an emotional level.
Essential skills for marketing leadership
Essential skills for marketing leadership
To succeed in these high-paying marketing roles, leaders must have a diverse skillset with both strategic thinking and hands-on execution. Here are some key areas of expertise:
- Strategic Marketing Planning: Developing and implementing marketing strategies aligned with business objectives.
- Digital Marketing Expertise: Deep understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Brand Management: Building and maintaining strong brand identity and reputation.
- Leadership and Management: Leading and motivating high-performing marketing teams.
- Communication and Interpersonal Skills: Excellent written and verbal communication skills. Strong presentation and public speaking skills.
By developing these essential skills, marketing leaders can effectively navigate the dynamic and ever-evolving marketing landscape, drive business growth, and achieve success.
Highest Paying Product Roles
- Product Strategy Director: €140,000
- Head of Product Marketing: €140,000
- Head of Product Strategy: €140,000
- Chief Product Officer: €130,000
- Director of Product Management: €125,000
With salaries reaching up to €140k for professionals with over five years of experience, these positions are pivotal in shaping product innovation, strategy, and market success. At Connexus, we specialize in connecting top-tier talent with these high-impact roles, leveraging our deep industry insights and extensive network to align candidates with organizations seeking visionary product leaders.
Trends driving demand for product roles
- Customer-centricity: The increasing focus on understanding and meeting customer needs is driving demand for product managers who can deeply empathize with users.
- Data-driven decision making: Leveraging data and analytics to inform product decisions is crucial for success.
- Agile methodologies: Agile development practices are becoming increasingly prevalent, requiring product managers to be adaptable and flexible.
- The rise of AI and machine learning: Integrating AI and machine learning into products is creating new opportunities and challenges for product managers.
- The importance of cross-functional collaboration: Successful product development requires close collaboration between product, engineering, design, marketing, and other teams.
Essential skills for product leadership
- Strategic Thinking: Defining product vision and strategy. Conducting market research and competitive analysis. Developing and managing product roadmaps.
- User Empathy: Understanding of user needs, behaviors, and pain points. Conducting user research and gathering user feedback. Building products that are user-friendly and provide a positive user experience.
- Technical Proficiency: Understanding of software development principles and processes. Ability to communicate effectively with engineers and other technical stakeholders. Familiarity with data analysis and product analytics tools.
- Communication and Collaboration: Excellent written and verbal communication skills. Strong presentation and storytelling skills. Ability to build and maintain strong relationships with cross-functional teams.
- Problem-solving and Decision-making: Ability to analyze complex problems and identify effective solutions. Making data-driven decisions and navigating ambiguity.
Download The Full Digital Salary Survey
To explore more detailed insights and salary benchmarks across Ireland’s digital landscape, download our full Connexus Digital Salary Survey 2025.
Our bespoke services include in-depth salary reports, talent market insights, and employer brand strategies tailored to help businesses and professionals stay competitive. Stay updated on future trends and career advice by following the Connexus blog.
