Social Media Specialist | Creative Agency (Dublin/Hybrid)

Role Overview

Social Media Specialist – Dublin / Hybrid

An exciting opportunity has arisen for a Social Media Specialist to join the digital team of a leading creative and communications agency in Dublin.

This is a hands-on role for someone who genuinely understands social — not just scheduling posts, but creating platform-native content, spotting trends early, producing short-form video and understanding what drives engagement and performance.

You’ll work closely with social, creative, strategy and paid media specialists, helping develop engaging content for a diverse portfolio of brands.

The Role

You will:

• Plan and deliver engaging content across TikTok, Instagram, Facebook, YouTube and other relevant channels
• Create, edit and produce short-form video and social-first content
• Develop content calendars and write engaging, platform-appropriate copy
• Monitor emerging trends, memes, sounds and platform developments
• Support community management and identify opportunities or potential reputational risks
• Assist with influencer identification, vetting and engagement
• Track content and campaign performance, using insights to continuously improve output
• Work alongside creative and paid media teams to optimise messaging and formats
• Experiment with new technologies and AI-enabled tools to improve creativity and efficiency
• Contribute ideas to wider creative and campaign planning sessions

About You

We’re looking for someone who:

• Has strong hands-on experience creating content for multiple social platforms
• Can create high-quality short-form video quickly and creatively
• Understands what makes content work differently across TikTok, Instagram, Facebook and YouTube
• Is comfortable with social scheduling and publishing tools
• Can adapt their writing style and tone for different brands and audiences
• Understands social performance data and can turn insights into better content
• Has a strong eye for emerging social and cultural trends
• Is proactive, organised and comfortable working in a fast-paced agency environment
• Is naturally curious about new technology, particularly AI and emerging social tools