Head of Social & Influencer Marketing

Role Overview

A leading communications and marketing agency is seeking an experienced Head of Social & Influencer Marketing to lead and evolve its social, creator and influence offering.

This is a senior leadership role for a commercially minded social expert who can combine strategic thinking, client leadership, innovation, and team development to drive growth and deliver award-worthy campaigns across multiple sectors. The successful candidate will shape the future direction of the agency’s social and influence practice while helping clients navigate an increasingly complex digital landscape

The Role

Reporting into senior leadership, you will:

• Define and lead the agency’s social and influencer marketing strategy.
• Drive business growth through new business pitches, client development, and market opportunities.
• Lead integrated campaigns spanning earned, owned, paid, and influencer channels.
• Build trusted relationships with senior client stakeholders.
• Champion innovation, emerging platforms, creator partnerships, and social-first thinking.
• Oversee campaign performance, measurement, reporting, and optimisation.
• Lead the adoption of AI and emerging technologies within social and influencer marketing.
• Develop and mentor a high-performing team, fostering a culture of creativity, collaboration, and excellence.
• Stay ahead of cultural trends, platform developments, and consumer behaviours to ensure clients remain at the forefront of the market

About You

You will bring:

• Significant experience leading social media and influencer marketing programmes within an agency or consultancy environment.
• A strong track record managing senior client relationships and delivering strategic campaigns.
• Experience leading, coaching, and developing high-performing teams.
• Deep understanding of social platforms, creator ecosystems, and integrated communications.
• Strong commercial awareness and experience contributing to business development activities.
• Confidence presenting ideas, strategies, and recommendations to senior stakeholders.
• Strong analytical skills with the ability to translate data and insights into actionable strategies.
• Interest in emerging technologies, AI, and digital innovation.
• A passion for culture, trends, content, and the evolving social landscape.