Digital Acquisition Specialist

Role Overview

We are recruiting for a Digital Acquisition Specialist to join an established media organisation and play a key role in growing its digital subscription business.

This is a commercially focused digital role with a clear objective: grow the number of paying digital subscribers and increase subscription revenue.

You’ll take a data-led approach to the entire subscription journey — from attracting new audiences through digital channels, through to improving landing pages, subscription offers, pricing, paywalls and the overall sign-up experience.

The role

• Drive the acquisition of new digital subscribers across Google Ads, Meta, email and other digital channels
• Develop and optimise subscription acquisition campaigns, offers and promotions
• Improve the online subscription journey, identifying opportunities to increase conversion from visitor to paying subscriber
• Test different subscription packages, pricing, messaging, paywalls and landing-page experiences
• Plan and execute A/B and multivariate testing to understand what drives stronger subscription conversion
• Use GA4 and performance data to analyse customer behaviour, conversion rates and points of drop-off
• Monitor subscription KPIs including acquisition, conversion, revenue, product mix and customer lifetime value
• Use audience data and segmentation to develop more targeted subscription propositions and offers
• Support CRM and email activity across the subscriber journey
• Continually identify opportunities to improve how subscription products are presented and promoted online
• Work closely with marketing, product and analytics teams to drive long-term subscription growth

What we’re looking for

• You’ll ideally have 3+ years’ experience in digital acquisition, performance marketing, eCommerce, subscriptions or digital growth, with strong commercial and analytical skills.
• Experience in a digital subscription business would be particularly relevant, but we’re also interested in candidates from eCommerce or other online transactional environments who can demonstrate a strong track record of acquiring customers and improving online conversion.
• You should be comfortable across Google Ads, Meta Ads, GA4, website/customer journey optimisation, CRM/email marketing and digital performance analysis.
• Experience with A/B testing, subscription or eCommerce funnels, customer segmentation, pricing/offers, CMS platforms or HTML would be highly advantageous.
• This is an opportunity to take real ownership of digital subscription growth, combining acquisition, analytics and optimisation to directly influence subscriber numbers and revenue.