Our Digital Talent and Salary Survey 2025 isn’t just another salary survey – it’s packed with information on the market, giving both employees and hiring managers the crucial digital job market information they need to stay ahead in this industry.
With contributions from 38k professionals, this guide delivers unparalleled insights into the ever-changing job market.
Why This Guide Matters
We know you have choices when it comes to salary surveys, but here’s why ours stands out:
- Comprehensive Data: From marketing and eCommerce to product, design, and analytics, we’ve captured a 360° view of the digital industry.
- Practical Insights: It’s not just numbers. We contextualise the data to help employers and candidates make actionable decisions.
- Focus on Value Propositions: We emphasise the critical role of Employee Value Proposition (EVP) and Personal Value Proposition (PVP) in the hiring and job-seeking process.
Our mission is simple:
- To help employers refine their hiring strategies and improve employee retention.
- To empower candidates with transparent salary benchmarks and insights into high-demand skills.
Key Findings: Salary Trends in Ireland’s Digital Sector by Discipline
Marketing Salary Trends in Ireland
Marketing professionals remain pivotal in shaping brand identity and driving business growth, with salaries reflecting their strategic importance.
- Top roles: Chief Marketing Officers, Chief Digital Officers, and Digital Marketing Directors.
- Highlights: Entry-level positions, such as Junior Marketing Executives, start at €30,000 to €35,000, while senior roles like CMOs exceed €120,000.
eCommerce Salary Trends in Ireland
The eCommerce sector in Ireland continues to expand, with demand for professionals who can drive online growth.
- Top roles: eCommerce Directors, Heads of eCommerce, and Senior eCommerce Managers.
- Highlights: Entry-level roles, like eCommerce Executives, start at €35,000 to €45,000, while senior positions such as eCommerce Directors exceed €120,000.
Product Salary Trends
The product sector remains a cornerstone of innovation, with salaries reflecting strong demand for leadership and strategic expertise.
- Top roles: Chief Product Officers, Directors of Product Management, and UX/UI Design Leads.
- Highlights: Entry-level roles, like Junior Product Marketing Executives, start at €35,000 to €45,000, while senior positions such as Chief Product Officers exceed €130,000.
Creative & Design Salaries
Creative professionals remain central to brand storytelling and user experience, with salaries reflecting strong demand for their skills.
- Top roles: Executive Creative Directors, Creative Brand Directors, and Senior Art Directors.
- Highlights: Entry-level roles, like Junior Graphic Designers, start at €30,000 to €35,000, while senior positions such as Creative Directors earn upwards of €100,000.
Data & Analytics Salaries
As data-driven decision-making becomes central to business strategies, professionals in data and analytics are highly sought after.
Top roles: Senior Data Scientists, Machine Learning Engineers, and BI Analysts.
Highlights: Entry-level roles, such as Junior Data Scientists, start at €40,000 to €50,000, while senior professionals like Data Architects and AI Engineers earn €105,000+.
Key Findings: Employee Preferences – Trends for 2025
Most Valued Employee Benefits
Professionals continue to prioritise key aspects of their workplace experience:
- Top benefits: Salary, company culture, and work-life balance remain the most critical factors for professionals considering new opportunities.
- Additional priorities: Career growth opportunities and benefits such as healthcare and retirement plans are also highly valued.
- Flexible and remote working options are increasingly seen as non-negotiable benefits for many professionals.
Workplace Trends for 2025
The shift towards hybrid and remote work remains a defining feature of the workplace landscape:
- Candidates increasingly favour collaborative and team-oriented environments, though some still value more structured and predictable settings.
- Employers emphasising flexible work policies and better work-life balance report stronger retention and attraction rates.
- The rise of remote work options continues to drive competition, with many professionals viewing this as a standard rather than a perk.
Key Findings: In-Demand Roles and Skills
As Ireland’s digital job market expands, specific roles and skills remain in high demand:
- Roles in demand: Data science, AI engineering, digital marketing, and performance marketing dominate the market.
- Valued skills: Employers are seeking candidates with a balance of technical expertise, soft skills (e.g., communication, teamwork), and leadership experience.
- Additional assets: Certifications and industry-specific knowledge enhance a candidate’s appeal.
- Salaries reflect this demand, with entry-level roles offering opportunities for growth, and senior positions in these areas commanding premium pay.
Broader Trends Shaping the Irish Digital Job Market in 2025
The Connexus Digital Salary Survey 2025 highlights several emerging trends shaping the future of Ireland’s job market:
- Diversity and Inclusion: Companies prioritising D&I initiatives report higher employee satisfaction and performance, making it a key factor in recruitment and retention strategies.
- Sustainability: Increasingly important as a recruitment factor, particularly for younger professionals who value alignment with ethical and environmental goals.
- Tech-Driven Recruitment: AI and automation are transforming hiring processes, from talent sourcing to onboarding, improving efficiency and candidate experience.
- Storytelling in Recruitment: Employers are finding success by using authentic storytelling to highlight company culture and align their EVP with candidates’ values.
Practical Insights for Employers
Leveraging EVP and PVP
Your Employee Value Proposition is your secret weapon for attracting and retaining talent.
- Showcase your company culture and growth opportunities.
- Highlight flexible policies and benefits that align with current employee preferences.
Retention Strategies
Retention is just as important as recruitment. Consider these tips:
- Work-Life Balance: Encourage flexibility and wellness programmes.
- Career Growth: Offer mentoring and upskilling opportunities.
- Storytelling: Use employee stories to bring your EVP to life.
How to Use the Salary Survey
For Employers
- Benchmark salaries to ensure your offers remain competitive.
- Use insights to identify skills gaps and align your EVP with market demands.
For Job Seekers
- Use the guide to negotiate offers confidently.
- Identify high-demand skills to future-proof your career.
Download The Full Salary Survey
The Connexus Digital Talent and Salary Survey 2025 is your ultimate tool for navigating Ireland’s digital job market.
- Explore salaries across roles and industries.
- Gain insights into market trends and high-demand skills.
Download the Guide Now to unlock the full potential of your hiring or job search strategy.
