Author: Sandra

Over the past decade, I’ve led B2B marketing across recruitment, professional services, and beyond - growing brand visibility, building global teams, and creating content that delivers real results. My work spans strategy, storytelling, analytics, and optimisation, blending creativity with clarity. At Connexus, I focus on connecting brand, content, and commercial growth, ensuring our marketing always reflects the people behind it.

Succession Planning in Ireland: The Hidden Leadership Risk in Irish SMEs

What would happen if your CFO, Head of Digital, Commercial Director or founder-led sales lead walked out of the business tomorrow? For most Irish SMEs, it wouldn’t be positive. Revenue would slow. Decisions would stall. Customer relationships might be affected. Strategic projects could grind to a halt. And the search for a replacement would begin […]

Stop Reacting. Start Building: The 2026 Salary Survey Guide to Smarter Hiring

Shifting from Recruitment to Talent Strategy For lots of organisations, 2025’s focus was on alignment: aligning budgets to headcount, roles to immediate delivery needs, and hiring plans to uncertain market conditions. But hiring trends evolve, and if 2025 was the year of alignment, 2026 is the year of predictability – and that means a more […]

End-of-Year Salary Negotiation: Your Guide to a Strong 2026

As we near the end of the year, lots of professionals might start to shift their focus to holidays and wrapping up projects. Sure, a well-deserved break is important, but let’s not forget that this time of year also provides us the opportunity for an essential career conversation: your end-of-year salary negotiation.  As one of […]

Start With Your Team: Why Great Hiring Begins Before the Job Ad

Summer’s here! And for lots of us that means a time for reflecting and reassessing the way we do things at work. With the hustle temporarily on pause, it’s the perfect time to step back and look at the bigger picture – especially when it comes to hiring strategies. So just before you jump into […]

Our Guide to PR & Communications Salaries in Ireland 2025

As more and more employers look to hire communication professionals, gaining clarity on salary expectations has never been more crucial for both job seekers and employers. According to IBISWorld, the PR & Comms sector now totals a £4.7 billion revenue, plus there has been an 8% increase in the number of PR & Communications employees […]