Author: Sandra

Over the past decade, I’ve led B2B marketing across recruitment, professional services, and beyond - growing brand visibility, building global teams, and creating content that delivers real results. My work spans strategy, storytelling, analytics, and optimisation, blending creativity with clarity. At Connexus, I focus on connecting brand, content, and commercial growth, ensuring our marketing always reflects the people behind it.

Employer Branding in Ireland: Why Hiring Indecision Damages Your Reputation

You can spend a fortune on your careers page, win awards, and post engaging content on LinkedIn every week. But if a candidate applies to your business and waits three weeks for a reply, sits through five interviews with no clear purpose, or gets ghosted after a final-round conversation, none of that marketing matters. Here […]

Is Your Hiring Process Built for Scale or Survival? A Guide for Irish Leadership Teams

Most leadership teams don’t realise their hiring process is broken until growth starts to feel difficult. The pipeline fills up. Headcount expands. But the pressure mounts. And suddenly, everyone’s in reactive mode – posting ads, rushing interviews, and hoping the next hire stays. It looks like momentum and feels like progress. But here’s the problem: […]

Succession Planning in Ireland: The Hidden Leadership Risk in Irish SMEs

What would happen if your CFO, Head of Digital, Commercial Director or founder-led sales lead walked out of the business tomorrow? For most Irish SMEs, it wouldn’t be positive. Revenue would slow. Decisions would stall. Customer relationships might be affected. Strategic projects could grind to a halt. And the search for a replacement would begin […]

Product Salaries in Ireland 2026: Salary Guide & Market Benchmarks

Few functions have expanded as widely as Product. What was once primarily associated with Product Management can now include Product Development, Product Strategy, Product Operations, UX, research, Product Design, analytics and Product Marketing. That creates opportunity, but it also creates ambiguity. Two people with “Product” in their title may spend their days solving completely different […]

Accounting & Finance Salaries in Ireland 2026: Salary Guide & Market Benchmarks

Accounting and Finance roles sit at the centre of how organisations manage performance, control risk and make decisions. But benchmarking these roles accurately is not always straightforward. Qualification matters. So does experience. Yet neither tells the whole story. A Financial Accountant focused primarily on reporting can have a very different remit from a Finance Business […]

Stop Reacting. Start Building: The 2026 Salary Survey Guide to Smarter Hiring

Shifting from Recruitment to Talent Strategy For lots of organisations, 2025’s focus was on alignment: aligning budgets to headcount, roles to immediate delivery needs, and hiring plans to uncertain market conditions. But hiring trends evolve, and if 2025 was the year of alignment, 2026 is the year of predictability – and that means a more […]

End-of-Year Salary Negotiation: Your Guide to a Strong 2026

As we near the end of the year, lots of professionals might start to shift their focus to holidays and wrapping up projects. Sure, a well-deserved break is important, but let’s not forget that this time of year also provides us the opportunity for an essential career conversation: your end-of-year salary negotiation.  As one of […]