Whether you’re exploring a career in digital marketing, or have been on the scene for many years, you’re probably curious about the current digital marketing wages in Ireland’s vibrant job market.
Much more than just a ‘trendy’ career choice, digital marketers are now a driving force for businesses. From creating captivating campaigns to analysing in-depth data, they’re the key to connecting authentically, relevantly, and consistently with online audiences. And, needless to say, they’re in high demand!
Read on to learn more about current digital marketing salaries in Ireland.
Digital Marketing Landscape in Ireland
The digital marketing industry in Ireland is thriving. Just about every company now turns to digital platforms as a way of reaching and engaging with their customers. It’s great news for marketers with sought after digital skills, as there’s an abundance of opportunities for establishing and developing a successful digital marketing career in Ireland.
Ireland’s GDP. Major U.S. multinationals like Apple, AWS, Cisco, Google, HPE, IBM, Intel, Meta and Microsoft are prominent among 1,000 digital companies operating in Ireland.
According to industry reports, Ireland’s digital sector is continuously expanding. Famous multinationals such as Apple, AWS, Microsoft, IBM, and Google have laid foundations here, and there are a total of approx. 1,000 digital companies now in operation in Ireland. Asides the digital giants, businesses of every size are now developing digital marketing strategies, relying heavily on areas like SEO, paid advertising, social media, and email marketing. Growth in all these areas means a high volume of roles which range from entry-level positions to high-level leadership opportunities. There’s no shortage of prospects for earning a respectable digital marketing wage in Ireland.
Overview of Digital Marketing Salaries in Ireland
Wondering how much you could make in a digital marketing role in Ireland in 2025? Recently we carried out a comprehensive salary survey and are pleased to share some of the results with you throughout this article.
Entry-Level Roles
If you’re just starting out, you’re likely to start in a role like Digital Marketing Executive. These kinds of positions are important for gaining hands-on experience – think managing social media accounts, helping with campaigns, or putting insightful reports together. This is the ideal opportunity to learn about the basics of digital marketing, and to set the stage for the rest of your career. You can expect a yearly salary of approx.:
- €25,000 to €40,000
Mid-Level Roles
At this stage of your career, you may choose to move into a specialist area – perhaps email marketing, content creation, paid advertising, or SEO. Roles at this level come with increased responsibility and so, as you would expect, you can start to earn more. You may take on responsibility for activities such as strategic planning or the management of a team. At this level of your career, you’ll typically earn:
- €40,000 to €65,000 per year
Senior-Level Roles
As you continue to climb the ladder, you may step into more senior positions like Digital Marketing Manager or Head of Digital. These roles are now much more strategic, and you’ll likely lead and supervise larger teams, and take charge of ensuring all digital marketing activity supports and aligns with the company’s wider goals. These can be big roles and the salary reflects that! You could make anywhere from:
- €65,000 to €95,000 per year, with some top leadership roles creeping into six figures.
Digital Marketing Salaries by Discipline
One of the best and most exciting aspects of digital marketing is that no two roles are the same. But that does mean that salaries can differ depending on your area of expertise. With this in mind, we thought it important to also include a breakdown of some of the key specialist areas, plus their respective salaries.
Salaries for Broad Digital Marketing Roles in Ireland
Broad roles encompassing various activities require a mix of skills. They can cover anything and everything, from content creation to analytics. If you’re in broad role, here’s the kind of salary ranges you’d be looking at:
- Digital Marketing Executive: €30,000 – €50,000
- Digital Marketing Coordinator: €30,000 – €60,000
- Digital Account Executive: €30,000 – €45,000
- Digital Account Manager: €45,000 – €65,000
- Digital Account Director: €60,000 – €75,000
- Digital Marketing Manager: €60,000 – €75,000
Salaries for email and CRM Roles in Ireland
Email and CRM specialists – those that ensure customers receive well-targeted, personalised messages/comms – typically earn the following:
- CRM Manager: €50,000 – €75,000
- CRM Executive: €30,000 – €45,000
- Email Marketing Specialist: €30,000 – €65,000
Salaries for Performance Marketing/Paid Advertising Roles in Ireland
Performance marketing – that’s roles with a focus on paid advertising across multiple platforms like Google Ads and Facebook – can earn salaries in the range of:
- PPC Specialist: €30,000 – €65,000
- Junior PPC Executive: €25,000 – €45,000
- Paid Social Specialist: €35,000 – €60,000
- Paid Social Manager: €55,000 – €75,000
- Programmatic Specialist: €35,000 – €60,000
- Programmatic Manager: €55,000 – €80,000
Salaries for SEO Roles in Ireland
SEO professionals help businesses improve their organic search rankings. Their salaries typically fall into the following ranges:
- SEO / SEM Manager: €40,000 – €70,000
- SEO Specialist: €30,000 – €60,000
Salaries for Senior Digital Marketing Roles in Ireland
Senior digital roles involve significant leadership, strategy, and innovation. They’re essential for lots of businesses in 2025 and specialists taking on these roles will play a pivotal role in the success of their company. The salaries reflect this high level of responsibility:
- Chief Digital Officer: €90,000 – €150,000
- Digital Marketing Director: €70,000 – €125,000
- Head of Digital Marketing: €70,000 – €95,000
If you’re aiming for these kinds of senior roles, keep in mind that experience and a proven track record of results are key to achieving these higher-level salaries.
Top Highest Paying Digital Marketing Jobs in Ireland
For experienced professionals, digital marketing can be a seriously rewarding field, not just in terms of career growth and job satisfaction, but also financially. If you’ve been in the industry for five years or more and have honed your skills, your earning potential in Ireland’s digital marketing sector is huge. The following roles top the list of high-paying positions and are a testament to the expertise and leadership needed to shine. Based on our recent survey, here are some of the most lucrative positions to aim for:
- Chief Digital Officer (€150,000)
Topping the list is Chief Digital Officers (CDOs). These professionals could be described as the masterminds behind a company’s entire digital strategy. They oversee everything, from top-level strategy and planning to performance and ensuring that their company’s digital efforts are at the forefront. If you’re someone who loves innovation and thrives on steering a team toward success, this could be your ultimate career goal. - Digital Marketing Director (€125,000)
Just below the CDO, Digital Marketing Directors are people playing a key role in driving a company’s online success. They’re responsible for crafting high-level marketing campaigns, managing cross-functional teams, and ensuring that digital strategies align with broader business objectives. Yes, this can be a challenging role, but the generous pay packet can be well worth it! - Head of Digital Marketing (€95,000)
Then there’s Head of Digital – those leading teams and long-term planning efforts. Their focus is on creating winning strategies for their company’s online presence. And they often work closely with teams in SEO, social media, and paid advertising to bring everyone’s efforts together seamlessly. Head of Digital roles are perfectly suited to experienced digital marketers who are keen to take ownership of a wide range of digital related tasks and outcomes. - Growth Marketer (€85,000)
Growth Marketers are all about finding and optimising opportunities to scale their business quickly and efficiently. They’re the ones digging deep into data, looking for trends, testing new ideas, and building innovative campaigns guaranteed to boost engagement and growth. If you’re the kind of person who feels motivated in fast-paced environments and who loves experimenting, this well-paid role offers lots of creative freedom. - Programmatic Manager (€80,000)
Specialising in the world of automated online advertising, Programmatic Managers design and execute advertising campaigns that target the right audience at the right time. To succeed in this role, you need a mix of technical skills and marketing knowledge. It’s a great position for anyone who enjoys the more technical side of marketing. - Web Analytics Manager (€80,000)
Fancy yourself as a bit of a detective? A Web Analytics Manager role could be the job for you. As the detectives of the digital world, they analyse vast amounts of data to understand user behaviours, identify trends, and recommend strategies for improving a website’s performance. This role is important for any business that wants to stay competitive online, so if you enjoy working with numbers and data, this digital marketing role could be a great choice for you.
Why Work with Connexus Recruit?
We know that as the digital marketing job market in Ireland grows, navigating it can feel a bit overwhelming. It doesn’t matter how much (or little) experience you may have, it can help to have a recruitment partner that’s in the know by your side.
That’s where we come in.
At Connexus Recruit, we’re placing top talent in marketing, digital innovation, and design roles with some of Ireland’s leading companies – from huge internationals to smaller, yet equally as ambitious, up-and-coming startups.
Every experience with us is tailored to your unique needs. You’ll benefit from personalised advice and exciting opportunities – coupled, of course, with the latest information on digital marketing salaries in Ireland. Our experience and commitment are what have made us the go-to partner for professionals in Irish digital marketing hubs including Dublin, Cork, Limerick, Galway, and Belfast.
Next steps
If you found this information on digital marketing salaries in Ireland interesting, why not download a copy of the full salary survey? And if you’re keen to take the next step in your digital marketing career, why not visit our website to explore Connexus Recruit’s latest digital marketing jobs in Ireland? Alternatively, you can contact us directly to speak with one of our talented recruitment team in person. We can’t wait to help you on your digital marketing journey!
